Who we are
Welcome to A New Angle in Sweden AB!
We thrive on tackling challenges that may seem impossible at first glance and solving problems that linger – whether it’s navigating uncomfortable situations or giving work relationships the fresh start they need. Our passion lies in helping ambitious individuals, companies, and brands reach the next level.
With a strong belief in purpose-driven leadership and a tailored approach to every unique individual and situation, we work to create meaningful change. Negotiations are another area close to our hearts, and we take pride in helping our clients achieve the successes and outcomes they truly deserve.
Our experience spans multiple industries, giving us the ability to view challenges from fresh perspectives and find unconventional solutions to complex problems. We combine this with strong interpersonal skills, structure, a holistic view, and a genuine attention to detail.
Based in Stockholm, we are happy to travel and offer coaching both on-site and digitally – always focused on delivering value where it is needed most.
A New Angle Elevates
Companies • Brands • Individuals
What we do
BUSINESS LEADERS & MANAGERS ADVISOR
As a leader, it can be challenging to find someone to discuss ideas with, and at times, you may face complex and difficult decisions on your own. We provide a safe and confidential environment where you can reflect and find guidance on strategic issues and challenges. Everything is handled with the utmost discretion.
Contact info@anewangle.se for a free consultation.
LEADERSHIP COACHING
Do you want to strengthen your leadership and discover new ways to lead successfully? We support you in developing both your confidence and your ability to create trust and clarity in your leadership. We also focus on improving internal communication within your team or organization, ensuring alignment and that decisions and goals are communicated effectively.
Contact info@anewangle.se for a free consultation.
NEGOTIATION SUPPORT
With extensive experience in successful negotiations, we help you prepare for and execute them professionally. You’ll gain the tools and confidence to navigate the negotiation table and achieve the best possible outcome.
We handle your information with complete confidentiality, and our fees are primarily performance-based.
Contact info@anewangle.se for a free consultation.
References
Red Bull
Wings for Life
Anna Brolin
God Dryck
Mia Rodhborn Träning & Friskvård
House of Prince
My Negotiator
Wage & Career
My Negotiator
Business deals
Jesper Rodhborn
Founder & Consultant
Jesper specializes in strengthening leaders and organizations to navigate complex challenges and make wise decisions. Whether it's developing leadership, creating clearer internal communication, or solving business-critical problems, Jesper helps his clients find sustainable paths forward.
With over 20 years of experience in leadership, coaching, and negotiation, Jesper has worked with everything from growth companies to global corporations – always with a focus on making a real difference.
His strength lies in his ability to see what is not always obvious – capturing nuances, patterns, and opportunities that can be crucial for solving challenges and driving change.
Jesper thrives when acting as a sounding board and neutral partner – someone who challenges, questions, and supports in creating insights that lead to tangible results.
In 2020, Jesper developed the applications My Negotiator and My Negotiator - Business deals, Sweden's first apps for self-help in negotiations.
